April 26, 2005 — By Paul Geary, ENN
GOLDEN, Colo. — Coleman Natural Foods, the largest natural meat
company in the United States, announced today that it is offering
a new line of all natural beef, poultry, lamb, pork and sausage
products to the conventional grocery channel. The new "Coleman
Purely Natural" line will be offered in dedicated natural meat
sections within conventional grocery stores across the country.
The natural and organic category continues to grow faster than
any other segment in the grocery business. "The entire food
industry is undergoing some of the most profound changes in its
history. In recent years, the demand for premium natural foods has
grown at an incredible rate," Mel Coleman Jr., Chairman, Coleman
Natural Foods said.
Coleman says that its research confirmed that consumers are undergoing
significant life changes that have caused them to rethink their
current food and eating habits and seek all natural and organic
products.
"While today's consumers are interested in both the quality
and taste, greater numbers are increasingly concerned about the
use of antibiotics and hormones," Jeff Tripician, Coleman Natural
Foods, Vice President, Chief Marketing Officer said. "Coleman
Purely Natural is committed to the highest standard for all natural
and organic products. We are seeking new ways to bring our customers
greater value, quality and service," Tripician added.
"Consumers are looking to eat healthier, and as there is more
and more dialogue about the concerns of hormones and antibiotics.
Consumers are turning to the natural food industry for answers.
By offering various all-natural protein options at conventional
grocery stores we are presenting consumers with a truly natural
meat option/alternative much like the choices they have in the produce
and dairy areas of the store," Tripician said.
The changes in grocery-shopper buying habits have an impact on
one of the most important aspects of grocery-product marketing:
display and placement. Food wholesalers compete, often fiercely,
for advantageous placement of their products in the stores of the
major supermarket chains. Coleman is hoping to tackle that issue
by providing a separate case that is specific to the new line.
The 4'-6'-foot "Coleman Purely Natural" case would be
managed by Coleman distributors.
"Many of the largest grocers today are interested in providing
premium natural and organic foods to shoppers in an easy-to-find
location with a broad selection of products. The Coleman Purely
Natural brand meets the needs of grocers and consumers alike. We
are partnering with retailers to grow with the changing needs of
today's consumers," Coleman, Jr. said.
Source: Coleman Natural Foods, Business Wire
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